Good day readers,
Today I am discussing Google Adwords, and the pay per click model, which is mostly used in marketing where once your ads are clicked then you pay some amount. There are many examples of the pay per click site when you search pay per click sites, first that shows up, is Google Adwords. The pay per click is the traditional banner where one pays by the number of times it is on display. There’s no minimum to get started with Adwords. You can choose how much you spend per month, per day, and even per ad. And the remarkable thing is, for the most part, you’re only going to pay when someone clicks your ad. AdWords gives your business visibility even if your website is not in the top result.
It is does not surprise me that a lot of online advertisers choose to do their promotion using Google adwords. This is a remarkable feat given that Google only started in 1998. But in such a short period of time, Google has established itself as the leading and most widely used search engine in cyberspace.
How it works is that the ads will appear in the order of the most relevant searches made by the users, which makes Google effective. It gives the users what they want, and what they need. More importantly, for advertisers this means that if their ads place high on the ranking they would pay less for their adwords. If they place low, they would have to pay more. If they do not get clicked at all, they would become inactive in the search engine. Therefore, it is important for advertisers to choose the right key words that internet users would respond to.
Continue reading “Google Adwords Essentials”